Communication and Publicity

Description

Manages the communication of the organization both internally and externally,
Providing liaison with media, various publics, NGO’s and other stake holders, and
secures relevant information resources for the Secretariat, union leaders and
affiliates.

KEY RESULT AREA OBJECTIVES TASKS
? Arranges publicity for the organization through press conferences and
outreach programmes such as exhibitions
? Analyses press and media information with a view of preparing responses
based on the organization’s principles, that is press statements or media
releases
? Advises the Secretariat and heads of Departments on topical issues that
require dissemination to membership
? Identifies, selects, processes and disseminates both hard copy and electronic
information on the organization
? Prepares and writes speeches for leadership and other staff members
? Liaises with the Press
? Acts as an intermediary between the organization and members facilitating
communication links. Answers enquiries from the public and other
stakeholders or providing information to the public when it is needed.
? Carries out awareness or alerting services on the issues at hand, also create
and maintain public awareness of organization’s policies and actions
? Conducts online and internet research and retrieving information in order to
provide an up to date information dissemination service
? Writes reports, updating and managing the organization’s website as an
important tool in information dissemination.
? Responsible for the organization publications, e.g newsletters, annual reports,
newspaper
? Establishes and maintains Library database

The Worker Newspaper
The Worker Newspaper is the voice of the labour movement in Zimbabwe. It was
initiated in 1988 as an alternative voice for the workers in Zimbabwe after the then
government, in an effort to suppress growing voices of dissent, imposed a media
blackout on all Zimbabwe Congress of Trade Unions (ZCTU) activities and instructed
the public media to report negatively on the ZCTU.
The paper is wholly owned by the ZCTU. It was launched in March 1992 following a
ZCTU Resolution of 1990, which, among other things, called for establishment of a
worker’s newspaper to air the views of the ZCTU after relations between the
government and ZCTU had soured, and the trade union movement was not getting
any publicity from the then largely controlled state media.
The newspaper, which is published monthly, covers labour, political, economic, social
and, sport issues in Zimbabwe. It is targeted at the general population in Zimbabwe,
but mainly targeted at the more than 160 000 members of the various affiliates of the
ZCTU. It is distributed through street newspaper vendors, nationwide newspaper
distribution agents and through ZCTU’s 31 affiliate unions and six regional offices.

Contact information not available